SEO

TARGET AUDIENCE

OBJECTIVES

CHOSEN TARGET AUDIENCE

The Intentional Homeschooling Parent is a parent aged 30–45, based primarily in Ireland but also overseas (US) who values flexible, child-led education, seasonal rhythms, and emotional wellbeing. They seek practical, reassuring content that supports homeschooling alongside family life, wellness, and intentional living rather than rigid academic pressure.

KEYWORDS (20) ANALYSIS

Relevant to our target audience and our objectives. The evaluation was made using Mangools-Style Metrics

2-Factor Keyword Model (Search Volume + Relevance)

Chosen Keywords

The first keyword: ‘Homeschooling in Ireland‘ anchors Better Without firmly within the Irish homeschooling space whereas the second one ‘Gentle Homeschooling‘ supports brand identity, content depth, and long-term trust.

Conclusion

By combining search volume with relevance, Better Without adopts a sustainable SEO strategy focused on intentional homeschooling parents rather than mass-market traffic. This approach supports long-term growth, audience trust, and meaningful engagement — which aligns directly with my blog’s mission.